Marketing Essentials & Competitive Strategies
This self-paced online training course introduces individuals to the critical concepts of marketing essentials & competitive strategies. Marketing is a core business process that helps companies develop strong relationships with consumers Ė it is used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organization.
CBT Directís Marketing Essentials & Competitive Strategies, examines one of the most important steps when
developing competitive marketing strategies, carrying out effective research and analysis on the competitive
environment. As well as assessing your organizational capabilities, what unique skills and resources your
organization has and how can it effectively deploy them to deliver a sustainable competitive advantage?
Benefits of CBT Directís Online Marketing Essentials & Competitive
CBT Direct boasts the most beneficial online training on the market. With CBT Directís online training, you have the flexibility to study on your schedule, and with the speed and reliability of the internet, CBT Directís Marketing Essentials & Competitive Strategies training course is accessible anywhere you have an internet connection. Convenience finally costs less with CBT Direct - the most affordable online training solution today.
The unique design of CBT Directís Marketing Essentials & Competitive Strategies course emphasizes learner initiative, self-management and experiential learning. CBT Directís online course design begins with the definition of user-focused performance objectives and then proceeds to the selection and implementation of instructional strategies and learning activities appropriate for those objectives. This effective instruction model for CBT Directís Marketing Essentials & Competitive Strategies training course ensures the greatest level of comprehension and retention.
Who Benefits from CBT Directís Online Marketing Essentials & Competitive
Our self-paced online training is designed for professionals who want to develop or refine their marketing skills.
What Professionals Will Learn from CBT Directís Online Marketing Essentials & Competitive Strategies Training
This self-paced online course examines key insight on marketing as a key business process, its link to overall corporate strategy and how online and social media marketing is changing the face of marketing by bringing companies and customers closer together than ever before through new technologies. This course will also address the traditional Marketing Mix, its evolution and its critical role in marketing planning and execution.
This course examines the importance of linking marketing activities to an organizationís overall strategic objectives;
and exactly how the planning process is carried out. Learners will explore the difference between marketing strategies and
marketing tactics, as well as how strategy and tactics should complement each other in any marketing activity. Finally,
this course will offer insight into key planning activities such as research, budgeting, development and evaluation.
Click here to see a detailed curriculum outline.
CBT Directís training course will identify key insight into the importance of product and price within the modern marketing mix. This course will introduce learner to the product and development process, the concept of product differentiation in today's marketplace, and what this ultimately requires from marketing professionals and companies in order to be successful. Our course explores essential insight into the concept of product lifecycle, as well as examining how to approach product pricing and the factors that affect a product's price.
Our self-paced online training course will explore the advantages of building a strong, efficient distribution network that is aligned with organizational and marketing goals, as well as product characteristics and target markets. Students will discover key distribution strategies, distribution relationship systems, as well as how to select and manage distributors. Finally, the course discusses online distribution opportunities and the benefits associated with e-marketing.
Learners will identify key characteristics of different forms of advertising and promotional vehicles, including the reach, benefits and cost of both traditional and more modern approaches such as social media networking and other forms of online marketing. This course will also discuss the concept of return on investment (ROI) in promotion, approaching ROI for both traditional and online promotional efforts, and how this type of evaluation can help you plan and execute your promotional efforts more effectively.
Students will learn about societal marketing, the dangers associated with unethical and deceptive marketing practices. This course examines how to build and sustain strong ethical marketing standards and practices within an organization. The course also addresses the growth of new communication technologies and how they have affected the way, marketers reach their audiences. Finally, it looks at and how organizations can apply ethical marketing standards to e-marketing, as well as more traditional efforts.
This course describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. Our course explores the types of questions you may need to ask about your organizational resources and capabilities. In addition to, describing areas to consider when doing a marketing audit, including innovation activities.
CBT Directís online training course describes a process for developing a competitor intelligence system that enables you to better understand what you're up against and how you can use information about competitors to design your own marketing strategies for maximum effectiveness.
Learners will identify the different types of competitive advantages that can help an organization distinguish itself from the competition. This self-paced online course outlines how to choose the most appropriate competitive marketing approach based on those advantages. Our course explores key components of a competitive marketing plan, which shows how strategies can be put into action. Finally, the course describes how to approach the implementation of competitive marketing efforts in order to ensure buy-in and support from key stakeholders.
Marketing Essentials & Competitive Strategies